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logos like the MFL Vijay puppet and slogans like LIC's
A Symbol of Eternal Love have emerged as a byproduct of
our films. The character of a puppet farmer created by
us as part of a promotional film for Madras Fertilizers
Limited became so popular with the farmers in over 9000
villages that the Company decided to adopt the Puppet
as its mascot. Thus, the monogram of what was then India's
largest Fertilizer Company, was born as an unintended
by-product of an advertising film. The pattern followed
with corporate slogans coming as by-products from Krishnaswamy
Associates promotional films.
PRODUCT ADVERTISING
Stanes Coffee, Indian Express, Joy Icecream, Sunola,
Adam “n” Eve Textile Showroom, Hanifa Textiles,
Rasi Silks, Vijay Urea for MFL, IRDP TRYSEM for Govt.
of India and products of the Self Help Groups in Tamil
Nadu.
CONSULTANTS FOR ELECTRONIC MEDIA for
the Insurance Regulatory and Development Authority (IRDA).
We formulated and conducted a campaign of substantial
scale, over all channels of Prasar Bharati during the
whole year, 2003. We also produced several TV Jingles
and Radio Spots to help IRDA promote the concept of
Insurance without promoting any brand names.
DESIGNING ELECTRONIC MEDIA PLAN FOR PLAN INDIA
(NEW DELHI). We have produced nine TV Spots
in three languages and Three Radio Spots for PLAN INDIA
to support the project of the Registrar General of India
and Census operations, to create greater awareness for
"Birth Registration” in rural areas in the
year 2006.
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